TAG Heuer’s Deep Connection With The Formula 1 World Championship

TAG Heuer’s relationship with Formula 1 is almost as old as the sport itself. The partnership began in 1969, the same year that TAG Heuer launched its iconic Monaco watch. TAG Heuer reshaped the sports sponsorship landscape by putting its logo on Formula 1® cars. In 1971, TAG Heuer moved beyond brand marketing to support the racing team, launching a decades-long partnership with the racing legend. Best cheap watches online, discover our affordable replica TAG Heuer watches collection. Wide range of luxury watches brands.
 
TAG Heuer has been an integral player in Formula 1 since the 1970s and 1980s, with partnerships such as Ferrari and McLaren. Precise timing was a strategic factor in helping drivers such as Jochen Rindt, Niki Lauda and Ayrton Senna achieve legendary status. In 1992, TAG Heuer became the Official Timekeeper of the Formula 1® World Championship, a role that not only enhanced its brand status, but also integrated its technology into the timing and scoring systems at the heart of the event.

On the occasion of the 75th anniversary of the Formula 1 World Championship®, TAG Heuer once again serves as the Official Timekeeper of the event, reaffirming the brand's deep connection with the sport and its outstanding heritage in the field of precision timekeeping. In addition, the brand has become the first official title sponsor partner in the history of the Formula 1 Grand Prix de Monaco, further strengthening its close ties with this most iconic event in the field of motorsport.